Rajeev Palivela
Digital Marketer | Data Analyst | Ex-Entrepreneur | Driving Growth Through Innovation
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Professional Summary
3+ Years Experience
Proven track record in SEO, SEM, social media, and campaign optimization with measurable ROI results.
Entrepreneurial Leadership
Founded FitFuel Supplements in 2023, successfully launching and scaling in the competitive U.S. market.
Data-Driven Approach
Masters in Data Analytics enables transformation of insights into impactful, KPI-driven marketing campaigns.
Core Expertise
SEO & SEM
Expert in search engine optimization and marketing, driving increased traffic and visibility through strategic keyword targeting and campaign management.
Social Media Strategy
Comprehensive social media management including content creation, community engagement, and performance tracking across multiple platforms.
Data Analytics
Advanced analytics skills for transforming complex data into actionable marketing insights and strategic business decisions.
Agile Project Management
Proven ability to lead cross-functional teams and manage complex projects using agile methodologies and collaborative frameworks.
FitFuel Supplements Journey
Entrepreneurial Achievement
Founded and scaled FitFuel, a direct-to-consumer health supplement brand focused on performance and clean nutrition. Led comprehensive market research, brand positioning, and digital strategy execution.
  • Developed omnichannel marketing strategy achieving strong early engagement
  • Managed end-to-end e-commerce operations and vendor relationships
  • Executed data-driven campaigns driving revenue growth and brand awareness
18
Months
Successfully operated in competitive U.S. market
6
Months
To achieve strong customer acquisition
Current Role: Daybreak Store
01
Product Sourcing & Trends
Manage inventory updates and trend integration to keep Daybreak Grocery stocked with latest, in-demand items.
02
Digital Marketing Leadership
Lead comprehensive digital marketing efforts including content creation and social media management.
03
Growth & Engagement
Run targeted promotions and campaigns to grow online presence and attract local customers effectively.
Professional Experience Timeline
1
2023 - Present
Marketing Strategist
Daybreak Store - Leading digital marketing and inventory management for growing grocery business in Dublin.
2
Feb 2023 - Sep 2024
Founder & CEO
FitFuel Supplements - Built and scaled health supplement brand with data-driven marketing strategies.
3
Apr 2021 - Feb 2022
Marketing Executive
Konnectbox - Developed marketing campaigns and strategies in Bengaluru's competitive tech market.
4
Jun 2019 - Oct 2019
Marketing Intern
Yellw Loop - Gained foundational experience in digital marketing and campaign management.
Education & Qualifications
Masters in Data Analytics
Dublin Business School (2022-2023) - Advanced training in data analysis, statistical modeling, and business intelligence applications.
Bachelor of Technology
National Institute of Science and Technology (2017-2021) - Computer Science degree with focus on technology and innovation.
Technical Skills & Certifications
Top Skills
Project Management
Agile methodologies and cross-functional team leadership
Agile Testing
Quality assurance and iterative development processes
Figma Software
UI/UX design and collaborative design workflows
Certification

NSW Government Certification
Marketing & Communication Job Simulation - Completed comprehensive training in government-level marketing strategies and communication protocols.
Let's Connect
Phone
+353 0851788200
LinkedIn
Connect for opportunities and collaboration
Ready to drive growth through strategic digital marketing and data-driven insights. Let's discuss how my experience in SEO, SEM, and campaign optimization can contribute to your organization's success.
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